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Valerie George


Simply Formulas

Valerie is a highly driven and respected R&D leader with a focus on hair care and hair color innovation. She has a proven track record of building and growing high-performing teams and R&D organizations through innovation, design thinking, mentorship, and intellectual property management. Valerie's years of expertise identifying and executing innovations within the professional hair industry has led to notable product launches, including the awarding-winning hair and scalp analysis device, HairAI, and The Demi, the world's fastest growing liquid hair color brand.

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